NAME :
DAVID HAKIM ZEFANYA
NIM :
224412155
S1- Management Material and Logistic’ 12
Tugas Mandiri
Logistic Management
Monday, 3 June 2013
Competitive Advantage
by ASUS Company
ASUS: Through the Years
ASUS takes
its name from Pegasus, the winged horse in Greek mythology that symbolises
wisdom and knowledge. ASUS embodies the strength, purity, and adventurous
spirit of this fantastic creature, and soars to new heights with each new
product it creates.
Taiwan’s
Information Technology industry has grown enormously over the last few decades
and the country is now a dominant force in the global market. ASUS has long
been at the forefront of this growth and while the company started life as a
humble motherboard manufacturer with just a handful of employees, it is now the
leading technology company in Taiwan with over 12,500 employees worldwide. ASUS
makes products in almost every area of Information Technology too, including PC
components, peripherals, notebooks, tablets, servers and smartphones.
Innovation
is key to the success of ASUS. Having unveiled the PadFone to a rapturous
audience at Computex 2011, this year, ASUS chairman Jonney Shih raised the bar
once more by announcing the TAICHI™ and Transformer Book dual-purpose
ultraportables.
ASUS TAICHI™
is an Ultrabook™ with a unique double-sided multi-touch display that allows it
to switch between a tablet and notebook in an instant, simply by lifting its
lid. Transformer Book is a convertible Ultrabook that is both a notebook with
hard drive and storage and a multi-touch SSD tablet, thanks to its backlit
keyboard dock.
Together
with its exciting new range of Windows RT and Windows 8 tablets, ASUS has a
dazzling array of innovative products that will surpass users’ imaginations as
the world enters a new era of cloud computing.
This
visionary approach is the reason ASUS is able to bring high-quality innovation
and design to all, and the reason for its widespread acclaim. ASUS products won
4,168 international awards and accolades in 2012 – that’s over 11 a day, every
day. ASUS has consistently achieved significant year-on-year growth in terms of
consumer notebook units shipped too, and closed 2011 on a high with revenues
hitting US$11.9 billion.
ASUS Unveils Redesigned X Series Notebooks
01/11/2013
Redesigned ASUS X Series notebooks
improve personal productivity and are offered at an attractive price point.
With their slim form factor and up to Intel® Core™ i7 processors, they are
ideal for work and pleasure, presented in an elegant design with several color
options. ASUS SonicMaster audio technology improves multimedia, while Smart
Gesture technology provides more precise and intuitive input.
ASUS Introduces Authentic Beauty Exhibition at Milan Design Week 2013
04/08/2013
ASUS will be
holding the Authentic Beauty exhibition from 9th to 14th April as part of Milan
Design Week 2013. Held at Opificio 31 in Milan, the concept behind the
exhibition is the beginning of beauty in all its forms and expressions. The
exhibition will feature key ASUS products like PadFone™ Infinity, the ASUS
TAICHI™ Ultrabook™ and others.
ASUS Wins Nine 2013 iF Product Design Awards
ASUS has won nine
2013 iF Design Awards at an event held at the BMW Welt in Munich. Eight
products, including the innovative PadFone™ 2 and ASUS TAICHI™ Ultrabook™,
impressed a panel of over 50 judges to win iF Product Design Awards. The ASUS
VariDrive media dock also won an iF Packaging Design Award for Design and
Engineering Excellence.
PadFone™ Infinity — next-generation two-in-one mobile flexibility
With slender
unibody design crafted from aerospace-grade aluminum, ASUS PadFone™ Infinity is
both beautiful and durable. 64GB of storage complements the class-leading
Qualcomm® Snapdragon™ 600 processor with quad-core CPU for a smooth.
ASUS PadFone™ Infinity features a high-performance 13-megapixel camera with an f/2.0 five-element lens that captures incredibly detailed images, with no shutter lag. A dedicated image signal-processor enhances low-light image quality and enables PadFone™ Infinity to capture up to 100 sequential photos at 8 frames-per-second, while simultaneously recording 1080p Full HD video.
ASUS PadFone™ Infinity features a high-performance 13-megapixel camera with an f/2.0 five-element lens that captures incredibly detailed images, with no shutter lag. A dedicated image signal-processor enhances low-light image quality and enables PadFone™ Infinity to capture up to 100 sequential photos at 8 frames-per-second, while simultaneously recording 1080p Full HD video.
ASUS introduced
its Open Cloud Computing (AOCC) platform at MWC. Supported across a range of
smartphones, tablets and PCs, AOCC seamlessly aggregates cloud storage from
different providers into a unified virtual service, drastically simplifies
sharing photos and other media with multiple devices, and provides
comprehensive online help and troubleshooting tools to solve all manner of technical
problems.
ASUS Unveils ARES II Graphics Card and ROG RAIDR Express SSD
01/11/2013
ASUS unveiled the
world's fastest graphics card at CES 2013 — the ROG ARES II with dual AMD® HD
7970 GHz Edition GPUs. ASUS also announced the E2KM1I-DELUXE Mini-ITX home
theatre PC motherboard and the Xonar Essence One MUSES Edition USB DAC with
headphone amplifier. Also on show was the ROG RAIDR Express PCI Express-based
SSD.
15 ASUS Products Win 2013 CES Innovations Awards
01/09/2013
15 ASUS products
have won 2013 CES Innovations Awards. The ASUS VivoTab™ TF810C Windows 8 tablet
and dual-screen ASUS Taichi™ won awards in the Tablets, E-readers, and Mobile
Computing category, while the sleek Zenbook™ UX21A and UX31A Ultrabooks™ were
both recognized in the Computer Hardware and Components category. ASUS
motherboards, desktop displays and gaming products also won awards in their
corresponding categories.
ASUS Transformer Book, Taichi, Zenbook Touch and VivoBook
01/07/2013
ASUS has a range
of multi-touch Windows 8 notebooks on show at CES 2013. Models include the ASUS
Transformer Book convertible ultraportable, ASUS Taichi with back-to-back dual
displays, the ultra-stylish ASUS Zenbook™ Touch Ultrabook and the ASUS VivoBook
range of mainstream notebooks. Powerful 3rd generation Intel® Core™ processors
and SonicMaster audio technology are standard across all models.
ASUS PL-X51P and PL-X52P 500Mbps Powerline Adapters Launched
11/12/2012
Easy-setup ASUS
PL-X51P/PL-X52P 500Mbps powerline adapters offer customers instant high speed
internet coverage via simple connections to any power plug. They deliver noise
filtering, four Gigabit LAN ports with a VIP port for bandwidth prioritization
and smoother connectivity, and an extra outlet to keep power plugs free. They
also use smart standby automatic energy conservation to lower electricity bills
over time.
ASUS Embraces an Exciting New World of Intuitive and Adaptable Mobility with Revolutionary Touch-Enabled Devices using
10/24/2012
ASUS, a global
leader in the new digital era, today reached another significant milestone on
its ongoing journey In Search of Incredible with the launch of new mobile and
desktop computers powered by Microsoft Windows 8. Unveiled during a mesmerizing
performance by technological illusionist Marco Tempest, the exciting range
array of tablets, notebooks, ultraportables and all-in-one PCs offer
unprecedented ease of use through a combination of innovative design and
intuitive multi-touch control.
ASUS Announces the Incredible Vivo Tab and Vivo Tab RT tablets intended for Windows 8 at IFA
08/29/2012
SUS, a global
leader in the new digital era, today announces two incredible new tablets
intended to run Windows 8. First unveiled at Computex in June, the ASUS Vivo
Tab and ASUS Vivo Ta.
ASUS Announces 7-inch Fonepad™ with 3G Mobile Data and Voice-Calling
Built-in 3G for fast mobile data and full telephony support give two-in-one flexibility at a competitive price
2013/02/26
ASUS today
announced Fonepad™, a competitively priced handheld with 3G voice and mobile
data for all the features of a smartphone, with the versatility of a 7-inch
tablet. Powered by the new Intel® Atom™ Z2420 processor with Android 4.1,
Fonepad™ features a vibrant HD display with IPS technology for wide viewing
angles and outstanding clarity.
“It is ideal to have a larger screen with entertainment, social media and other online activities now playing an increasingly important part in our mobile lifestyles,” said Jonney Shih, ASUS Chairman. “The incorporation of 3G mobile data with full telephony support, makes the Fonepad™ the perfect combination of a tablet and phone in one single device.”
“Extending our long history of collaboration, including most recently on the Ultrabook™ and Intel®-based tablets, we are very excited to be partnering with ASUS again,” said Hermann Eul, Intel® vice president and co-general manager of the Mobile and Communications Group. “Intel’s new Atom™ Z2420 processor delivers the power, performance and flexibility required to accommodate a range of devices and market needs. We think the ASUS Fonepad™ is a very innovative device in an emerging category of 3G tablets with telephony features.”
“It is ideal to have a larger screen with entertainment, social media and other online activities now playing an increasingly important part in our mobile lifestyles,” said Jonney Shih, ASUS Chairman. “The incorporation of 3G mobile data with full telephony support, makes the Fonepad™ the perfect combination of a tablet and phone in one single device.”
“Extending our long history of collaboration, including most recently on the Ultrabook™ and Intel®-based tablets, we are very excited to be partnering with ASUS again,” said Hermann Eul, Intel® vice president and co-general manager of the Mobile and Communications Group. “Intel’s new Atom™ Z2420 processor delivers the power, performance and flexibility required to accommodate a range of devices and market needs. We think the ASUS Fonepad™ is a very innovative device in an emerging category of 3G tablets with telephony features.”
Beautiful metallic design with Intel® Atom™ performance
ASUS Fonepad™ is
ideal for people who value both the voice communication features of a
smartphone and the entertainment opportunities afforded by a tablet, but prefer
the convenience of carrying just one device. Fonepad™ is a sleek and compact
tablet with a metallic design that can be held comfortably in one hand, thanks
to its light 340g weight and slim 10.4mm profile. Powered by the latest Intel®
Atom™ Z2420 processor with full Android compatibility, Fonepad™ features a
perfect balance of performance and energy efficiency, with hardware-accelerated
1080p Full HD video decoding and up to nine hours.
The 7-inch screen features 10-point multi-touch, and a crisp 1280 x 800 HD resolution for crisp, readable web page text and incredibly detailed photos. IPS technology ensures vibrant color with 178-degree wide viewing angles, and images that are clear and bright, even outdoors.
The 7-inch screen features 10-point multi-touch, and a crisp 1280 x 800 HD resolution for crisp, readable web page text and incredibly detailed photos. IPS technology ensures vibrant color with 178-degree wide viewing angles, and images that are clear and bright, even outdoors.
Built-in 3G for mobile data and voice calls
Built-in 3G with
HSPA+ mobile data means ASUS Fonepad™ is an always-connected mobile device for
seamless web browsing, fast downloads from Google Play Store, and smooth
streaming of audio and video. Thanks to its full 3G telephony support, Fonepad™
can also be used for voice calls using the built-in noise-cancelling digital
microphone or an optional Bluetooth headset. With just one mobile data plan to
pay for, running costs are also much lower than those of a separate smartphone
and 3G tablet.
Fonepad™ is available in 8GB and 16GB capacities, and has an SD card slot for up to 32GB of additional storage. All models feature a front 1.2-megapixel camera for easy video chat and an optional rear 3-megapixel autofocus camera with 720p HD video recording. ASUS SonicMaster audio technology with MaxxAudio 3 processing by Waves ensures clear, well-rounded sound quality.
Fonepad™ is available in 8GB and 16GB capacities, and has an SD card slot for up to 32GB of additional storage. All models feature a front 1.2-megapixel camera for easy video chat and an optional rear 3-megapixel autofocus camera with 720p HD video recording. ASUS SonicMaster audio technology with MaxxAudio 3 processing by Waves ensures clear, well-rounded sound quality.
Exclusive ASUS apps and accessories enhance productivity
ASUS Fonepad™
comes with a number of exclusive ASUS productivity apps: Floating App for easy
management of running apps and multi-tasking; SuperNote lite for handwritten
notes and drawing; and WebStorage Office Online for Microsoft Office-compatible
document editing on the move. Fonepad™ users also get 5GB of free lifetime ASUS
WebStorage.
ASUS Announces Open Cloud Strategy and New Mobile Devices at MWC
Complete suite of online services provides seamless integration across smartphones, tablets and PCs
2013/02/27
ASUS today opened
its press event at Mobile World Congress with technical illusionist Marco
Tempest to illustrate the company’s transformation and introduce the ASUS Open
Cloud Computing platform. “At ASUS, we have been incubating this exciting idea
for several years,” said Jonney Shih, ASUS Chairman. “We believe that an open
and balanced architecture can provide the best, ultimate solution for the new
ubiquitous cloud computing era.”
Two new mobile devices to complement the ASUS Open Cloud Computing platform were also announced. Fonepad™ is a competitively priced handheld with 3G voice and mobile data for all the features of a smartphone, with the versatility of a 7-inch tablet. PadFone™ Infinity is a powerful LTE smartphone with a sleek metallic design that becomes a full-size tablet when docked to its companion PadFone™ Infinity Station. PadFone™ Infinity features groundbreaking mobile performance, Qualcomm Incorporated Chairman and CEO, Paul Jacobs said: “With something as powerful as the new Qualcomm Snapdragon 600 processor, we want a partner who pushes the boundaries to take advantage of its strengths. ASUS is a leading innovator who revolutionizes the way consumers interact with technology and PadFone Infinity is the perfect device to exploit the new processor’s potential,” as he joined Jonney Shih on stage.
Two new mobile devices to complement the ASUS Open Cloud Computing platform were also announced. Fonepad™ is a competitively priced handheld with 3G voice and mobile data for all the features of a smartphone, with the versatility of a 7-inch tablet. PadFone™ Infinity is a powerful LTE smartphone with a sleek metallic design that becomes a full-size tablet when docked to its companion PadFone™ Infinity Station. PadFone™ Infinity features groundbreaking mobile performance, Qualcomm Incorporated Chairman and CEO, Paul Jacobs said: “With something as powerful as the new Qualcomm Snapdragon 600 processor, we want a partner who pushes the boundaries to take advantage of its strengths. ASUS is a leading innovator who revolutionizes the way consumers interact with technology and PadFone Infinity is the perfect device to exploit the new processor’s potential,” as he joined Jonney Shih on stage.
Making the cloud more personal with ASUS Open Cloud Computing
Compatible with a
variety of operating systems, ASUS Open Cloud Computing (AOCC) aggregates cloud
storage from different providers into a unified virtual service, drastically
simplifies sharing photos and other media with multiple devices, and offers a
wide range of online help and troubleshooting tools to solve all manner of
technical problems. AOCC provides a seamless and simplified cloud experience
across a range of different devices with a combination of four distinct
services: AOCloud, AOLink, AOStream and AOHelp.
AOLink works
seamlessly with AOCloud to stream audio, video and images between devices and
services. AOStream is a personal journal for photos and web clippings with
lightning-fast local synchronization across connected devices, and unlimited
uploads to dedicated cloud storage.
AOHelp is a suite of troubleshooting tools designed to take the headache out of solving common computer problems. The service features automatic optimization and diagnostic software, and secure remote assistance for ‘hands-on’ fixes from ASUS technical support representatives.
AOHelp is a suite of troubleshooting tools designed to take the headache out of solving common computer problems. The service features automatic optimization and diagnostic software, and secure remote assistance for ‘hands-on’ fixes from ASUS technical support representatives.
PadFone™ Infinity — next-generation two-in-one mobile flexibility
With slender
unibody design crafted from aerospace-grade aluminum, ASUS PadFone™ Infinity is
both beautiful and durable. 64GB of storage complements the class-leading
Qualcomm® Snapdragon™ 600 processor with quad-core CPU for a smooth and
responsive premium Android experience, while LTE and DC-HSPA+ ensure super-fast
web browsing.
The unique two-in-one nature of ASUS PadFone™ Infinity removes the tedious need to synchronize data between smartphone and tablet. Data and settings on PadFone™ Infinity are available instantly on PadFone™ Infinity Station upon docking, and running apps are smoothly reformatted to fit the larger display. Mobile data bills are also reduced, since a single data plan can be shared between both devices. PadFone™ Infinity has up to 19 hours of 3G talk time, which increases to up to 40 hours when docked into PadFone™ Infinity Station.
The unique two-in-one nature of ASUS PadFone™ Infinity removes the tedious need to synchronize data between smartphone and tablet. Data and settings on PadFone™ Infinity are available instantly on PadFone™ Infinity Station upon docking, and running apps are smoothly reformatted to fit the larger display. Mobile data bills are also reduced, since a single data plan can be shared between both devices. PadFone™ Infinity has up to 19 hours of 3G talk time, which increases to up to 40 hours when docked into PadFone™ Infinity Station.
Fonepad™ — the flexibility of a tablet with the features of a smartphone
ASUS Fonepad™ is
designed for people who value both the voice communication features of a
smartphone and the entertainment opportunities afforded by a tablet, but prefer
the convenience of carrying just one device. Fonepad™ is a sleek and compact
tablet with a metallic design that can be held comfortably in one hand, thanks
to its light 340g weight and slim 10.4mm profile. Powered by the new Intel®
Atom™ Z2420 processor, Fonepad™ features a perfect balance of performance and
energy efficiency, with hardware-accelerated 1080p Full HD video decoding and
up to nine hours of battery life.
Built-in 3G with HSPA+ mobile data means ASUS Fonepad™ is an always-connected mobile device for seamless web browsing and fast downloads. Thanks to its full 3G telephony support, Fonepad™ can also be used for voice calls using the built-in noise-cancelling digital microphone or an optional Bluetooth headset. With just one mobile data plan to pay for, running costs are also much lower than those of a separate smartphone and 3G tablet.
Other products on show at MWC include the PadFone 2 Android smartphone and tablet combination device, the MeMO Pad Smart 7-inch Android tablet, ASUS Transformer AiO and two new 10.1-inch Windows 8 tablets — VivoTab Smart and VivoTab Smart LTE.
Built-in 3G with HSPA+ mobile data means ASUS Fonepad™ is an always-connected mobile device for seamless web browsing and fast downloads. Thanks to its full 3G telephony support, Fonepad™ can also be used for voice calls using the built-in noise-cancelling digital microphone or an optional Bluetooth headset. With just one mobile data plan to pay for, running costs are also much lower than those of a separate smartphone and 3G tablet.
Other products on show at MWC include the PadFone 2 Android smartphone and tablet combination device, the MeMO Pad Smart 7-inch Android tablet, ASUS Transformer AiO and two new 10.1-inch Windows 8 tablets — VivoTab Smart and VivoTab Smart LTE.
USB 3.0 and USB 2.0 ports for
server functionality and fast sharing
The RT-AC56U
includes one USB 3.0 port and one USB 2.0 port, the former working up to ten
times faster than the latter. Customers can easily turn the router into a file,
printer, or 3G/4G server thanks to its USB connectivity, and share data and
resources for greater efficiency.
Bundled Download Master software allows for downloads to continue directly to connected USB storage from the RT-AC56U even when all associated PCs are powered off. Non-stop downloads save customers time, especially with ever-larger high definition multimedia files.
Bundled Download Master software allows for downloads to continue directly to connected USB storage from the RT-AC56U even when all associated PCs are powered off. Non-stop downloads save customers time, especially with ever-larger high definition multimedia files.
ASUS Launches the RT-AC56U Dual-Band Wireless AC1200 Router
Delivers up to 1167Mbit/s with 150% wider coverage thanks to ASUS AiRadar technology, plus faster data sharing via USB 3.0
2013/05/28
ASUS today
announced the RT-AC56U concurrent dual-band router, which supports
new-generation 802.11ac Wi-Fi. It uses a dual-core 800MHz processor and 256MB
onboard DDR3 memory to ensure strong performance in 2.4GHz and 5GHz bands.
Powerful hardware translates into 867Mbit/s on 5GHz and 300Mbit/s via 2.4GHz,
or a total of 1167Mbit/s as the two frequencies can work simultaneously.
RESTRUCTURE
TO ENHANCE COMPETITIVENESS
Asus was
originally a hardware vendor manufacturing motherboards, laptops and graphic
cards for other leading PC manufacturers but later the company also started
selling PCs under its own 'Asus' brand. In 2008, as the company grew, the
business was split into brands and manufacturing with Asus keeping the brands
and the newly-formed offshoots Pegatron and Unihan, focusing on manufacturing.
The leaders restructured the businesses for better competitiveness and also to
minimise potential conflicts of interest (Pegatron works with competitors ,
like Apple and HP).
DESIGN
THINKING IS A COMPETITIVE ADVANTAGE
With a new avatar
in 2008, Asus' top management started pushing a design thinking culture
throughout the organisation. Shen says it took two years of constant efforts on
the part of the top management for design thinking to percolate down to each
person of the organisation.
DAFTAR PUSTAKA
COMPETITIVE ADVANTAGE MY SELF
So,
the last I want to explain about competitve advantage my self. And competitive
advantage by my self that is I think, I have special talent to playing football
because since elementary
school I've loved
playing football. I always exercise and
follow school football to add to my skills. And also I have my favorite football player, He’s Christiano Ronaldo. He’s my inspiration
for playing football. Because of that, he's already got a
lot of money in the world of
football. So, I think competitive advantage in my self can get
a lot of money although not as much Cristiano Ronaldo.
Created by,
David Hakim Zefanya (LOGISTICIAN)
thank you :)
BalasHapus