MACRO ECONOMIC

Macro economy, which is one branch of science, macroeconomics can help solve the problems of macro-economic policy. Macroeconomic policy issues include problems related to the management and control of the economy in general. Macroeconomic control task is to keep the economy can work and grow in a balanced, avoid circumstances that could disrupt the balance of the public. There are three short-term macro-economic issues that must be addressed at all times. The third problem is the following:

1. Inflation problem
Inflation is one of the many economic problems experienced by almost all countries. The definition of inflation is an increase in the state trend of prices in general and continuous. Therefore, such a condition is considered as a problem and do not need specific policies to address them. Although it does not automatically lower the standard of living, inflation remains a problem, because it can result in the redistribution of income among members of society, can cause a decrease in economic efficiency, and can lead to changes in output and employment in the community.

2. Unemployment problem
Unemployment occurs because the amount of labor or the labor force exceeds the level of employment available. Based on the unemployment rate, it can be seen whether the economy is at full employment (full employment) or not. Theoretically considered the economy reaches full employment if labor is available entirely used. In our country attempts to reduce the level of unemployment is done by controlling the rate of population growth. Family planning is one of the alternatives to reduce the rate of population growth. This is due to economic development has no meaning when coupled with population growth rates that are too high.
 

3. Imbalance in the balance of payments problems
The balance of payments is the balance sheet that contains an overview of all transactions occurring between resident population of the country and other countries for a certain period of time, and usually one year. Transactions contained in the balance of payments involving goods and services, in the form of exports or imports, financial transactions, such as giving or receiving of credit to or from other countries, overseas investment and transactions that are unilateral, such as payment transfer of the people who live abroad. Imbalance in the balance of payments of a country can be said to be a problem if the imbalance is large enough. If fact it happens, government policies are needed to address them. In the long term macro-economic issues concerning economic growth issues. The problem basically concerns how to organize the economy so that there is harmony between population growth, increase production capacity, and the availability of funds for investment.

http://www.bisosial.com/2012/10/permasalahan-yang-dihadapi-pemerintah.html

One Of The Marketing Mix Is Done By Apple iPhone

Apple iPhone Specials for Citizens Makassar

BISNIS.COM, MAKASSAR-Products iPhone 4 more loved teen Makassar, with sales of around 50 units per week.

"Every week, we can sell around 50 iPhone 4 with the main buyers of teenagers," said Rizky Yoantama, Retail Manager on the sidelines of the launch of the Makassar iBox iBox stores at Mall Ratu Indah, Thursday (04/07/2013).

IBox store launch also followed this time with special offers ranging 4 to 7 July 2013.

iPhone 4 which was originally priced at Rp 5, 499 million, during the 4 days at a price of Rp3, 999 million plus a special discount 250,000, with a quota of 50 fruit products for all types of payments.

Meanwhile, the iMac is offered at discounted prices discounted MacBook Air 800,000 and Rp 1 million, but is limited to 10 units during the promotion period.

However, to get the discount, shoppers must use a credit card bank.

LOGISTIC COST

Threatened Loss, Merchant Complains of Lack of Supply
Beef prices in Bradford Continues to Rise Up
Editor: Andiono Hernawan | Tuesday, February 12, 2013 13:33 pm, 133 days ago.
Beef traders in Bradford are financially exposed if the supply continues to diminish.

LENSAINDONESIA.COM: Beef prices in the Bradford district, Central Java, continue to climb in the last two weeks. From the observation in the market LICOM Parent Brebes, Central Java, on Tuesday (02/12/2013) afternoon, the price of beef to penetrate the range of Rp 97,000 per kilogram. Though normally range in price Rp75.000 per kilogram.
Rising beef prices due to reduced supply. The price increase is also compounded due to lack of supply of imported beef that current traders only sell local beef. Meat supply only rely on the local cattle rancher when beef demand in today's society is quite high.

Read also: Jakarta is experiencing a crisis ‘jengkol’, price of Rp60 thousand romp with beef prices stabilize and trade minister promises cow meat.
Suharto, a beef trader admitted today only receive supplies at the most 150 pounds of meat per day. Whereas previously each day he was able to sell 250 kilograms.  The traders also complained of frequent delays in delivery of meat. This condition causes the traders suffered losses as turnover dropped dramatically.
If the supply continues to diminish certain beef prices will continue to climb. The traders asked the government to address the shortages of beef so they are not difficult to handle customers.

source: http://www.lensaindonesia.com/2013/02/12/harga-daging-sapi-di-brebes-terus-melonjak-naik.html 

ONE OF THE LOGISTICAL PROBLEM

Ministry of Trade Deal with Problems Logistics SolutionsPosted on April 11, 2013 by Esther Meryana
There are a number of factors behind the high cost of logistics in Indonesia. One of them is a logistical infrastructure is still limited in a number of places. Right now, the government with relevant stakeholders working to address the logistical problems that exist in order to enhance the competitiveness of national products.
In the event logistics workshop with the theme "Challenges and Opportunities Facing Global Markets Logistics Indonesia," in the Ministry of Commerce, on Wednesday (04/10/2013), Gita Wirjawan, Minister of Trade, explained, logistics costs in Indonesia reached 24.64% of Indonesia's GDP in 2011. In fact, the cost of logistics in the United States only reached 9.9%, Japan 10.6%, and South Korea as much as 16.3%.
In fact, according to the survey Logistics Performance Index (LPI) by the World Bank in 2012, Indonesia was ranked 59, or under Singapore, Malaysia, Thailand, and Vietnam.
Gita was delivered, one of the causes of the high cost of logistics is the logistics infrastructure in Indonesia is still very limited in eastern Indonesia. In effect, economic growth between the western region with the eastern region is not balanced.
Gita Wirjawan, Minister of Trade (middle)
The other cause is the absence of collateral behind the charge of the eastern region for cargo transport (backhaul), which resulted in freight to the eastern region is higher compared to the western part of Indonesia. "This addition resulted in a disparity between the western and eastern regions, also resulted in a lack of investors to invest their capital, which in turn slows economic growth in the eastern region," he added.
The high cost of logistics in the end led to the competitiveness of Indonesian products will be lower than the same product produced by competing countries. Low competitiveness not only in domestic market but also in international markets.
Supposedly, Gita mentions, integrated logistics systems effectively and efficiently so as to improve the competitiveness of national products on the global and regional markets, and to improve the welfare of the community. "It can be done by lowering logistics costs and ensure the availability of basic and strategic commodities up to the village level," he said.
The Ministry of Trade is actively involved in developing a national logistics system as well as facilitate inter-regional connectivity and logistics between the vertices, through the Revitalization of Traditional Markets, Development of Regional Distribution Centers / Provincial, and development of logistics network logistics between the vertices in each economic corridor.
In the last four years, the Ministry of Commerce through the Assistance has revitalized the traditional market and 461 units of five National Distribution Center / province with more than Rp 2 trillion. The Ministry is also actively encouraging the establishment and development of special economic zones, optimizing Cikarang Dry Port, as well as encourage the establishment of an international seaport at Kuala Tanjung hub for the western region and Bitung in eastern Indonesia.
Additionally, in an effort to accelerate the world voyage Indonesia as part of the national logistics system, the Ministry of Commerce has initiated so that the shipping industry may choose to use Indonesian-flagged vessels to transport cargo through the application of systems Cost, Insurance and Freight (CIF), is no longer a Free On Board ( FOB). Thus, the cruise industry has a greater opportunity to contribute in the export as well as to increase national economic growth.

Competitive Advantage by Asus

NAME       : DAVID HAKIM ZEFANYA

NIM           : 224412155

S1- Management Material and Logistic’ 12

Tugas Mandiri

Logistic Management

Monday, 3 June 2013

Competitive Advantage by ASUS Company

ASUS: Through the Years

ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolises wisdom and knowledge. ASUS embodies the strength, purity, and adventurous spirit of this fantastic creature, and soars to new heights with each new product it creates.

Taiwan’s Information Technology industry has grown enormously over the last few decades and the country is now a dominant force in the global market. ASUS has long been at the forefront of this growth and while the company started life as a humble motherboard manufacturer with just a handful of employees, it is now the leading technology company in Taiwan with over 12,500 employees worldwide. ASUS makes products in almost every area of Information Technology too, including PC components, peripherals, notebooks, tablets, servers and smartphones.

Innovation is key to the success of ASUS. Having unveiled the PadFone to a rapturous audience at Computex 2011, this year, ASUS chairman Jonney Shih raised the bar once more by announcing the TAICHI™ and Transformer Book dual-purpose ultraportables.

ASUS TAICHI™ is an Ultrabook™ with a unique double-sided multi-touch display that allows it to switch between a tablet and notebook in an instant, simply by lifting its lid. Transformer Book is a convertible Ultrabook that is both a notebook with hard drive and storage and a multi-touch SSD tablet, thanks to its backlit keyboard dock.

Together with its exciting new range of Windows RT and Windows 8 tablets, ASUS has a dazzling array of innovative products that will surpass users’ imaginations as the world enters a new era of cloud computing.

This visionary approach is the reason ASUS is able to bring high-quality innovation and design to all, and the reason for its widespread acclaim. ASUS products won 4,168 international awards and accolades in 2012 – that’s over 11 a day, every day. ASUS has consistently achieved significant year-on-year growth in terms of consumer notebook units shipped too, and closed 2011 on a high with revenues hitting US$11.9 billion.

ASUS Unveils Redesigned X Series Notebooks

01/11/2013

Redesigned ASUS X Series notebooks improve personal productivity and are offered at an attractive price point. With their slim form factor and up to Intel® Core™ i7 processors, they are ideal for work and pleasure, presented in an elegant design with several color options. ASUS SonicMaster audio technology improves multimedia, while Smart Gesture technology provides more precise and intuitive input.

ASUS Introduces Authentic Beauty Exhibition at Milan Design Week 2013

04/08/2013

ASUS will be holding the Authentic Beauty exhibition from 9th to 14th April as part of Milan Design Week 2013. Held at Opificio 31 in Milan, the concept behind the exhibition is the beginning of beauty in all its forms and expressions. The exhibition will feature key ASUS products like PadFone™ Infinity, the ASUS TAICHI™ Ultrabook™ and others.

ASUS Wins Nine 2013 iF Product Design Awards

ASUS has won nine 2013 iF Design Awards at an event held at the BMW Welt in Munich. Eight products, including the innovative PadFone™ 2 and ASUS TAICHI™ Ultrabook™, impressed a panel of over 50 judges to win iF Product Design Awards. The ASUS VariDrive media dock also won an iF Packaging Design Award for Design and Engineering Excellence.

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ASUS Announces Open Cloud Strategy and New Mobile Devices at MWC

PadFone™ Infinity — next-generation two-in-one mobile flexibility

With slender unibody design crafted from aerospace-grade aluminum, ASUS PadFone™ Infinity is both beautiful and durable. 64GB of storage complements the class-leading Qualcomm® Snapdragon™ 600 processor with quad-core CPU for a smooth.

ASUS PadFone™ Infinity features a high-performance 13-megapixel camera with an f/2.0 five-element lens that captures incredibly detailed images, with no shutter lag. A dedicated image signal-processor enhances low-light image quality and enables PadFone™ Infinity to capture up to 100 sequential photos at 8 frames-per-second, while simultaneously recording 1080p Full HD video.

ASUS introduced its Open Cloud Computing (AOCC) platform at MWC. Supported across a range of smartphones, tablets and PCs, AOCC seamlessly aggregates cloud storage from different providers into a unified virtual service, drastically simplifies sharing photos and other media with multiple devices, and provides comprehensive online help and troubleshooting tools to solve all manner of technical problems.

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ASUS Unveils ARES II Graphics Card and ROG RAIDR Express SSD

01/11/2013

ASUS unveiled the world's fastest graphics card at CES 2013 — the ROG ARES II with dual AMD® HD 7970 GHz Edition GPUs. ASUS also announced the E2KM1I-DELUXE Mini-ITX home theatre PC motherboard and the Xonar Essence One MUSES Edition USB DAC with headphone amplifier. Also on show was the ROG RAIDR Express PCI Express-based SSD.

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15 ASUS Products Win 2013 CES Innovations Awards

01/09/2013

15 ASUS products have won 2013 CES Innovations Awards. The ASUS VivoTab™ TF810C Windows 8 tablet and dual-screen ASUS Taichi™ won awards in the Tablets, E-readers, and Mobile Computing category, while the sleek Zenbook™ UX21A and UX31A Ultrabooks™ were both recognized in the Computer Hardware and Components category. ASUS motherboards, desktop displays and gaming products also won awards in their corresponding categories.

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ASUS Transformer Book, Taichi, Zenbook Touch and VivoBook

01/07/2013

ASUS has a range of multi-touch Windows 8 notebooks on show at CES 2013. Models include the ASUS Transformer Book convertible ultraportable, ASUS Taichi with back-to-back dual displays, the ultra-stylish ASUS Zenbook™ Touch Ultrabook and the ASUS VivoBook range of mainstream notebooks. Powerful 3rd generation Intel® Core™ processors and SonicMaster audio technology are standard across all models.

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ASUS PL-X51P and PL-X52P 500Mbps Powerline Adapters Launched

11/12/2012

Easy-setup ASUS PL-X51P/PL-X52P 500Mbps powerline adapters offer customers instant high speed internet coverage via simple connections to any power plug. They deliver noise filtering, four Gigabit LAN ports with a VIP port for bandwidth prioritization and smoother connectivity, and an extra outlet to keep power plugs free. They also use smart standby automatic energy conservation to lower electricity bills over time.

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ASUS Embraces an Exciting New World of Intuitive and Adaptable Mobility with Revolutionary Touch-Enabled Devices using

10/24/2012

ASUS, a global leader in the new digital era, today reached another significant milestone on its ongoing journey In Search of Incredible with the launch of new mobile and desktop computers powered by Microsoft Windows 8. Unveiled during a mesmerizing performance by technological illusionist Marco Tempest, the exciting range array of tablets, notebooks, ultraportables and all-in-one PCs offer unprecedented ease of use through a combination of innovative design and intuitive multi-touch control.

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ASUS Announces the Incredible Vivo Tab and Vivo Tab RT tablets intended for Windows 8 at IFA

08/29/2012

SUS, a global leader in the new digital era, today announces two incredible new tablets intended to run Windows 8. First unveiled at Computex in June, the ASUS Vivo Tab and ASUS Vivo Ta.

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ASUS Announces 7-inch Fonepad™ with 3G Mobile Data and Voice-Calling

Built-in 3G for fast mobile data and full telephony support give two-in-one flexibility at a competitive price

2013/02/26

ASUS today announced Fonepad™, a competitively priced handheld with 3G voice and mobile data for all the features of a smartphone, with the versatility of a 7-inch tablet. Powered by the new Intel® Atom™ Z2420 processor with Android 4.1, Fonepad™ features a vibrant HD display with IPS technology for wide viewing angles and outstanding clarity.

“It is ideal to have a larger screen with entertainment, social media and other online activities now playing an increasingly important part in our mobile lifestyles,” said Jonney Shih, ASUS Chairman. “The incorporation of 3G mobile data with full telephony support, makes the Fonepad™ the perfect combination of a tablet and phone in one single device.”

“Extending our long history of collaboration, including most recently on the Ultrabook™ and Intel®-based tablets, we are very excited to be partnering with ASUS again,” said Hermann Eul, Intel® vice president and co-general manager of the Mobile and Communications Group. “Intel’s new Atom™ Z2420 processor delivers the power, performance and flexibility required to accommodate a range of devices and market needs. We think the ASUS Fonepad™ is a very innovative device in an emerging category of 3G tablets with telephony features.”

Beautiful metallic design with Intel® Atom™ performance

ASUS Fonepad™ is ideal for people who value both the voice communication features of a smartphone and the entertainment opportunities afforded by a tablet, but prefer the convenience of carrying just one device. Fonepad™ is a sleek and compact tablet with a metallic design that can be held comfortably in one hand, thanks to its light 340g weight and slim 10.4mm profile. Powered by the latest Intel® Atom™ Z2420 processor with full Android compatibility, Fonepad™ features a perfect balance of performance and energy efficiency, with hardware-accelerated 1080p Full HD video decoding and up to nine hours.
The 7-inch screen features 10-point multi-touch, and a crisp 1280 x 800 HD resolution for crisp, readable web page text and incredibly detailed photos. IPS technology ensures vibrant color with 178-degree wide viewing angles, and images that are clear and bright, even outdoors.

 

Built-in 3G for mobile data and voice calls

Built-in 3G with HSPA+ mobile data means ASUS Fonepad™ is an always-connected mobile device for seamless web browsing, fast downloads from Google Play Store, and smooth streaming of audio and video. Thanks to its full 3G telephony support, Fonepad™ can also be used for voice calls using the built-in noise-cancelling digital microphone or an optional Bluetooth headset. With just one mobile data plan to pay for, running costs are also much lower than those of a separate smartphone and 3G tablet.

Fonepad™ is available in 8GB and 16GB capacities, and has an SD card slot for up to 32GB of additional storage. All models feature a front 1.2-megapixel camera for easy video chat and an optional rear 3-megapixel autofocus camera with 720p HD video recording. ASUS SonicMaster audio technology with MaxxAudio 3 processing by Waves ensures clear, well-rounded sound quality.

Exclusive ASUS apps and accessories enhance productivity

ASUS Fonepad™ comes with a number of exclusive ASUS productivity apps: Floating App for easy management of running apps and multi-tasking; SuperNote lite for handwritten notes and drawing; and WebStorage Office Online for Microsoft Office-compatible document editing on the move. Fonepad™ users also get 5GB of free lifetime ASUS WebStorage.

ASUS Announces Open Cloud Strategy and New Mobile Devices at MWC

Complete suite of online services provides seamless integration across smartphones, tablets and PCs

2013/02/27

ASUS today opened its press event at Mobile World Congress with technical illusionist Marco Tempest to illustrate the company’s transformation and introduce the ASUS Open Cloud Computing platform. “At ASUS, we have been incubating this exciting idea for several years,” said Jonney Shih, ASUS Chairman. “We believe that an open and balanced architecture can provide the best, ultimate solution for the new ubiquitous cloud computing era.”

Two new mobile devices to complement the ASUS Open Cloud Computing platform were also announced. Fonepad™ is a competitively priced handheld with 3G voice and mobile data for all the features of a smartphone, with the versatility of a 7-inch tablet. PadFone™ Infinity is a powerful LTE smartphone with a sleek metallic design that becomes a full-size tablet when docked to its companion PadFone™ Infinity Station. PadFone™ Infinity features groundbreaking mobile performance, Qualcomm Incorporated Chairman and CEO, Paul Jacobs said: “With something as powerful as the new Qualcomm Snapdragon 600 processor, we want a partner who pushes the boundaries to take advantage of its strengths. ASUS is a leading innovator who revolutionizes the way consumers interact with technology and PadFone Infinity is the perfect device to exploit the new processor’s potential,” as he joined Jonney Shih on stage.

 

Making the cloud more personal with ASUS Open Cloud Computing

Compatible with a variety of operating systems, ASUS Open Cloud Computing (AOCC) aggregates cloud storage from different providers into a unified virtual service, drastically simplifies sharing photos and other media with multiple devices, and offers a wide range of online help and troubleshooting tools to solve all manner of technical problems. AOCC provides a seamless and simplified cloud experience across a range of different devices with a combination of four distinct services: AOCloud, AOLink, AOStream and AOHelp.

AOLink works seamlessly with AOCloud to stream audio, video and images between devices and services. AOStream is a personal journal for photos and web clippings with lightning-fast local synchronization across connected devices, and unlimited uploads to dedicated cloud storage.

AOHelp is a suite of troubleshooting tools designed to take the headache out of solving common computer problems. The service features automatic optimization and diagnostic software, and secure remote assistance for ‘hands-on’ fixes from ASUS technical support representatives.

PadFone™ Infinity — next-generation two-in-one mobile flexibility

With slender unibody design crafted from aerospace-grade aluminum, ASUS PadFone™ Infinity is both beautiful and durable. 64GB of storage complements the class-leading Qualcomm® Snapdragon™ 600 processor with quad-core CPU for a smooth and responsive premium Android experience, while LTE and DC-HSPA+ ensure super-fast web browsing.

The unique two-in-one nature of ASUS PadFone™ Infinity removes the tedious need to synchronize data between smartphone and tablet. Data and settings on PadFone™ Infinity are available instantly on PadFone™ Infinity Station upon docking, and running apps are smoothly reformatted to fit the larger display. Mobile data bills are also reduced, since a single data plan can be shared between both devices. PadFone™ Infinity has up to 19 hours of 3G talk time, which increases to up to 40 hours when docked into PadFone™ Infinity Station.

Fonepad™ — the flexibility of a tablet with the features of a smartphone

ASUS Fonepad™ is designed for people who value both the voice communication features of a smartphone and the entertainment opportunities afforded by a tablet, but prefer the convenience of carrying just one device. Fonepad™ is a sleek and compact tablet with a metallic design that can be held comfortably in one hand, thanks to its light 340g weight and slim 10.4mm profile. Powered by the new Intel® Atom™ Z2420 processor, Fonepad™ features a perfect balance of performance and energy efficiency, with hardware-accelerated 1080p Full HD video decoding and up to nine hours of battery life.

Built-in 3G with HSPA+ mobile data means ASUS Fonepad™ is an always-connected mobile device for seamless web browsing and fast downloads. Thanks to its full 3G telephony support, Fonepad™ can also be used for voice calls using the built-in noise-cancelling digital microphone or an optional Bluetooth headset. With just one mobile data plan to pay for, running costs are also much lower than those of a separate smartphone and 3G tablet.

Other products on show at MWC include the PadFone 2 Android smartphone and tablet combination device, the MeMO Pad Smart 7-inch Android tablet, ASUS Transformer AiO and two new 10.1-inch Windows 8 tablets — VivoTab Smart and VivoTab Smart LTE.

 USB 3.0 and USB 2.0 ports for server functionality and fast sharing

The RT-AC56U includes one USB 3.0 port and one USB 2.0 port, the former working up to ten times faster than the latter. Customers can easily turn the router into a file, printer, or 3G/4G server thanks to its USB connectivity, and share data and resources for greater efficiency.

Bundled Download Master software allows for downloads to continue directly to connected USB storage from the RT-AC56U even when all associated PCs are powered off. Non-stop downloads save customers time, especially with ever-larger high definition multimedia files.

ASUS Launches the RT-AC56U Dual-Band Wireless AC1200 Router

Delivers up to 1167Mbit/s with 150% wider coverage thanks to ASUS AiRadar technology, plus faster data sharing via USB 3.0

2013/05/28

ASUS today announced the RT-AC56U concurrent dual-band router, which supports new-generation 802.11ac Wi-Fi. It uses a dual-core 800MHz processor and 256MB onboard DDR3 memory to ensure strong performance in 2.4GHz and 5GHz bands. Powerful hardware translates into 867Mbit/s on 5GHz and 300Mbit/s via 2.4GHz, or a total of 1167Mbit/s as the two frequencies can work simultaneously.

RESTRUCTURE TO ENHANCE COMPETITIVENESS

Asus was originally a hardware vendor manufacturing motherboards, laptops and graphic cards for other leading PC manufacturers but later the company also started selling PCs under its own 'Asus' brand. In 2008, as the company grew, the business was split into brands and manufacturing with Asus keeping the brands and the newly-formed offshoots Pegatron and Unihan, focusing on manufacturing. The leaders restructured the businesses for better competitiveness and also to minimise potential conflicts of interest (Pegatron works with competitors , like Apple and HP).

DESIGN THINKING IS A COMPETITIVE ADVANTAGE

With a new avatar in 2008, Asus' top management started pushing a design thinking culture throughout the organisation. Shen says it took two years of constant efforts on the part of the top management for design thinking to percolate down to each person of the organisation.

DAFTAR PUSTAKA

www.pcworld.com/article/2020964

http://www.studymode.com/essays/Competitive-Advantage-463284.html

http://articles.economictimes.indiatimes.com/2012-11-16/news/35155056_1_asus-eee-pc-jerry-shen-pc-firms/2

COMPETITIVE ADVANTAGE MY SELF

So, the last I want to explain about competitve advantage my self. And competitive advantage by my self that is I think, I have special talent to playing football because since elementary school I've loved playing football. I always exercise and follow school football to add to my skills. And also I have my favorite football player,  He’s Christiano Ronaldo. He’s my inspiration for playing football. Because of that, he's already got a lot of money in the world of football. So, I think competitive advantage in my self can get a lot of money although not as much Cristiano Ronaldo.

Created by,

David Hakim Zefanya (LOGISTICIAN)